Guides
Publisher monetization guides
Practical, evidence-first explanations of the reporting gaps and set-up problems independent publishers run into most often.
Why did my page RPM drop? A diagnostic checklist for publishers
A step-by-step checklist for publishers to find out why page RPM fell: reporting checks, traffic mix, seasonality, demand, consent, ads.txt and page experience.
Why AdSense and GA4 revenue don't match (and when the gap is a real problem)
Why Google AdSense and GA4 report different ad revenue, which number to trust, and a step-by-step way to tell a normal gap from a real problem.
Ad server vs SSP discrepancies: what's normal and what needs investigating
Why Google Ad Manager and SSP numbers never match exactly, which gaps are normal, how to reconcile them, and which patterns point to a real problem.
ads.txt and sellers.json: a practical checklist for publishers
How to check your ads.txt file line by line, how it connects to sellers.json and schain, and a monthly routine for cleaning it up safely.